24/05–29/09/2019
The Curatorial Project: UNLABEL – Fashion Beyond Categorization,
Museum für Gestaltung, Zurich
How we dress influences how we are perceived. Fashion has always been a means of self-presentation, of differentiation, as well as a projection surface for social constructs. The understanding of ‘gender’ is therefore subject to social, political and cultural attributions. The relevant norms – which become visible in fashion – change over the course of time and, depending on the social context, take shape differently. What kind of clothing is regarded as masculine or feminine and how might such attributions be reconsidered? The exhibition UNLABEL – Fashion Beyond Categorization examines this question using current work by eight fashion designers and artists, who confront standard gender norms with alternative designs and concepts. From the idea to the completed concept, the exhibition was conceived and implemented by MA Art Education Curatorial Studies students.
Participating Designers:
AMOK by Sandra Kuratle, Jules Claudes Gisler, Jaqueline Loekito, Stadtlandkind, Rami Shalati, UY Studio, Aela Vogel, Julian Zigerli
Curatorial team:
Brooke Jackson, Hanna Banholzer, Katrin Bauer, Rilando June Lamadjido., Alicia Olmos Ochoa, Emanuela Schulze, neo seefried, Angeli Sachs
Project mentors:
Angeli Sachs, Heiko Schmid and Serge von Arx



